Find Backlink
Search Console > choose your property > Links > External links > Top linked pages. By default, this report is sorted by Incoming links. That shows you which pages have the most backlinks. Sort by Linking sites to see which pages have the most links from unique website.
Spy on Your Competitors
For studying your own SEO services in UK website's traffic, Google Analytics is the way to go. To find competitor web traffic, however, Traffic Analytics is the best solution as it provides you high quality data regarding competitor traffic you can use for your competitive analysis.
Find Broken Links to Build Backlinks
One is to use Google Webmaster Tools to check broken links. Under the “Crawl Errors,” you will be able to find broken links on your website. This will not find broken links to external pages though.
Publish a Skyscraper Content
The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. Brian named it so because in his words, “It's human nature to be attracted to the best.
Create High-Quality Content
Your site's content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
