Choose niche keywords
Google Trends is a free service offered by Google that can help you find niche SEO services in UK keywords related to your business or area of interest. The main advantage of using Google Trends is the huge amount of data it has - over time, it gathers billions of search queries from all around the world.
Create a smooth user experience
To put it simply, UXD involves taking a human-centred approach to product (or experience, service etc) development and crafting an experience around the needs, and desires of the target audience. This may take form in many ways, but we're most familiar with it in our experiences interacting with digital applications.
Ensure fast page loads
The smaller your files, the faster your pages will load. Compressing files is one of the easiest ways to reduce load times, and today, enabling compression with Gzip is considered standard practice.
Increase your off-site visibility
Visibility can be defined as a metric showing how often your website is found on the Internet. Semrush has a metric called Visibility % seen in Position Tracking campaigns that we use to estimate a website's trend of visibility for the set of target keywords currently being tracked in the campaign.
Measure success
Some important business success metrics to track include the customer acquisition cost, monthly recurring revenue, and total revenue. To measure the success of your marketing efforts, you can track the return on investment, customer lifetime value, and the MQL to SQL rate.
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