Understand that there's no "best" keywords, just those that are highly searched by your audience. With this in mind, it's up to you to craft a strategy that will help you rank pages and drive traffic. The best keywords for your SEO services in UK strategy will take into account relevance, authority, and volume.
Types
There are 3 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.
short-tail
A natural bobtail is an animal's tail which due to a mutated gene grows unusually short or is missing completely. The genes for the shortened tail may be dominant or recessive.
long-tail
The long-tailed broadbill (Psarisomus dalhousiae) is a species of bird that is found in the Himalayas, extending east through Northeastern India to Southeast Asia. It is the only bird in the genus Psarisomus.
intent targeting
It's about finding out where your customers are, what they want, and what they're looking at. With more data, companies are able to give their customers exactly what they want each time — and, of course, the customer is always right.
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